Fractional CMO & Marketing Leadership
Strategy, EmbeddedGet More Leads for Your Business
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Welcome to Peel Digital Consulting
Senior marketing leadership for established companies & nonprofits — based in Colorado, serving clients nationwide.
At Peel Digital Consulting, I work as a fractional CMO and digital marketing consultant for established companies and nonprofits — providing the strategic leadership of a marketing director, embedded directly in your team.
With 9 years of digital marketing experience and 7+ years in web development, I focus on what matters most: clear strategy, qualified leads, and measurable growth you can actually report on.
I identify what’s holding your marketing back, set the right priorities, and lead execution across SEO, analytics, and lead generation — built around your organization’s real goals, not a one-size-fits-all package.
Strategic Marketing Leadership, Executed Across Every Channel Capabilities I Bring to Your Team
Digital Marketing Services Designed to Grow Your Business
Website Design & Optimization
Website strategy and execution built to convert your ideal clients, not just traffic.
Search Engine Optimization (SEO) & AI Search
Improve your visibility on Google and AI search platforms to attract high-intent traffic.
Paid Advertising (Google & Social Ads)
Target the right audience at the right time with campaigns built for conversions.
Content Marketing
Create valuable content that builds trust, improves SEO, and drives organic traffic.
Social Media Management
Stay consistent, grow your audience, and increase engagement with strategic content.
Email Marketing
Nurture your audience and turn leads into repeat customers with targeted campaigns.
Analytics & Reporting
Board- and leadership-ready reporting that shows what’s working and why.
Scoped to Your Organization
An Engagement Built Around Your Needs
Most agencies sell packages. I build a scope of work around your organization’s actual priorities — whether that’s SEO and analytics, lead generation, or ongoing strategic oversight across all of it. Engagements are month-to-month, with no long-term lock-in. We’ll agree on scope and cadence together, starting with a conversation.
Fractional Marketing Leadership
- Strategic planning & ongoing oversight
- SEO, analytics & lead generation execution
- Direct partnership — no account manager layer
Basic
Starting at- Website Creation / Management
- Keyword Analysis & SEO (On-page optimization)
- Tracking & Reporting
Answers to Your Questions
Whether you’re an established company or nonprofit in Colorado or anywhere else in the country, I work as an extension of your team — setting strategy, running execution, and reporting results your leadership can actually use.
What is a fractional CMO?
A fractional CMO — or fractional marketing director — is a senior marketing leader who works with your organization part-time, on an ongoing basis, instead of as a full-time hire. You get executive-level strategy and hands-on execution across SEO, analytics, content, and lead generation, sized to what your organization actually needs, without the cost of a $150K+ full-time salary or the overhead of a traditional agency retainer.
How is this different from a digital marketing consultant or agency?
Good question — the terms get used loosely. As a digital marketing consultant and marketing strategy consultant, I set the strategic direction for your marketing the way an in-house CMO would, then execute or oversee execution directly. A traditional agency usually executes within a scope you define; a fractional marketing leader helps define that scope in the first place, stays accountable to outcomes, and works month-to-month rather than locking you into a long contract.
Are you based in Colorado, or do you work with clients elsewhere?
I’m based in Colorado and work with businesses throughout the state — including Colorado Springs, Denver, Fort Collins, and the Front Range — as well as established companies and nonprofits across the U.S. and internationally. Wherever you’re located, the engagement works the same way: regular check-ins, shared reporting, and direct involvement in your marketing, not a hands-off vendor relationship.
What does a fractional marketing director actually do day-to-day?
As your outsourced marketing director, I own the marketing strategy end-to-end: setting priorities, managing budget and channel mix, overseeing SEO and content, running analytics and reporting, and guiding lead generation — the same responsibilities a full-time VP of Marketing or fractional VP of marketing would carry, at a fraction of the cost and commitment.
Do you work with nonprofits?
Yes — as a nonprofit marketing consultant, I work with mission-driven organizations that need senior strategic marketing support without a full-time hire. That includes board-ready reporting, grant-conscious budget planning, and marketing strategy that reflects the realities of nonprofit funding cycles and multi-stakeholder communication, not a generic small-business playbook.
What's included in a fractional marketing leadership engagement?
Every engagement is scoped to your organization, but typically includes:
- Marketing strategy — the overall plan, priorities, and budget allocation
- SEO & AI search visibility — so you show up where your buyers are actually searching
- Lead generation — as your lead generation consultant, building and optimizing the channels that bring in qualified prospects
- Analytics & reporting — as your analytics consultant, clear, board-ready insight into what’s working and why
- Content & website strategy — ensuring your site and content actually convert, not just exist
How much does fractional marketing leadership cost?
Engagements are scoped to your organization’s needs rather than sold as fixed packages — a fractional CMO typically costs a fraction of a full-time marketing director’s salary and benefits, with no long-term contract. The best way to get an accurate number is a short discovery call, where we’ll talk through your current setup and what scope actually makes sense.
Is fractional marketing leadership the right fit for my organization?
It’s a strong fit if your organization:
- Has outgrown ad-hoc or DIY marketing, but isn’t ready for a full-time hire
- Needs strategic oversight across channels, not just execution on one
- Wants an interim marketing director or ongoing fractional leader who shows up like part of the team
- Values a long-term strategic relationship over one-off projects
It’s probably not the right fit if you’re looking for a single one-off project with no ongoing strategic relationship — happy to point you toward the right kind of help in that case. Contact me today.
How do we get started?
Book a 30-minute discovery call. We’ll talk through where your marketing stands today, whether fractional leadership is the right next step, and what a scope of work could look like — no pitch deck required.
How We’d Work Together
A Clear Process, Not a Black Box
1. Discovery Call — We talk through where your marketing stands today and whether fractional leadership is the right fit. No pitch deck.
2. Assessment & Plan — I audit your current marketing, website, and analytics, and come back with clear priorities.
3. Embedded Partnership — I plug into your team’s rhythm with regular check-ins and direct involvement across SEO, content, analytics, and lead generation.
4. Report, Adjust, Grow — Clear, board-ready reporting on what’s working, evolving as your organization’s needs do.
Based in Colorado, working with clients across the U.S. and internationally — across nonprofits, professional services, healthcare, and mission-driven companies.
Why Work With a Fractional Marketing Leader
Strategic Ownership
I set and own the plan, not just execute a task list.
Embedded Partnership
Regular touchpoints, shared goals — I work like part of your team, not an outside vendor.
Senior-Level Expertise
Years of hands-on experience, directly on your account — not routed through junior staff.
Month-to-Month Flexibility
No long-term contract. You stay because it’s working.
Recent Work
What People are Saying
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