Since the internet has become a vital part of our everyday lives, businesses like yours have started to take notice. As a result, digital marketing has emerged as one of the most important strategies for businesses to use.

Digital marketing is a broad term that encompasses many different types of marketing. It can be used to promote a product or service, or it can be used to promote yourself or your Brand. The goal of digital marketing is to reach as many people as possible in the shortest amount of time possible and make them take action on your website.

There are many different aspects to digital marketing, in this blog, we will explore 8 best practices for a digital marketing strategy that your Fort Collins business should consider using. So, what are the best practices for digital marketing strategies?

When creating your digital strategy, start making sure you have an understanding of who your target audience is and what they might be looking for in a product or service. This will help you create content that speaks directly to them, which will lead them to take action on whatever it was that you were trying to promote (website, blog page, events, new product or service launch…). Once you know where your target audience is spending their time, you can invest in the right platforms and tools (at Peel Digital Consulting, we are using Semrush, an all-in-one tool suite for improving online visibility and discovering marketing insights) to reach them.

1. Optimize your website

We’ve always heard that digital is all about optimization. The more you optimize your website, the better it is for Search Engine Optimization (SEO). But how do you know if you are optimizing everything? The idea behind SEO is to create unique title tags for each and every page of your website. In other words, make sure you have a different title tag and focus keyword across all pages. This is one important way in which you can get noticed by search engines. It is also a good way to get your visitors to remember your site. Also, make sure that you add various elements such as a ratings section, comments, or reviews. Improving this aspect of your site will also help increase business and visibility. To learn more about SEO, read our previous blog post.

2. Mobile-friendly website

Why your website need to be mobile-friendly? Because mobile marketing is one of the fastest-growing trends in digital marketing. More and more people are using their smartphones and tablets to access the internet, so it’s important that you cater to this audience with mobile-friendly content and ads.

3. Build an effective content strategy

Your website or blog should be populated with high-quality content that is both informative and engaging. This will help you attract new customers and keep them loyal.

A content strategy is a plan for content creation and distribution. It’s a strategic process that helps organizations develop and execute content marketing campaigns.

A good strategy will have the following:

  • A clear understanding of the company’s goals, audience, and competitors
  • A flexible plan to produce high-quality content
  • A system to manage and track progress
  • The right tools in place to publish content effectively
  • A budget for producing quality content

4. Create a blog and update it regularly with useful content.

A blog is a website that contains articles, news, or stories. Blogs are usually written in a diary-style format and are often updated daily or weekly.

Blogs can be used to create content for a company’s website, to provide information about the company’s products and services, to share updates on the company’s activities, or as an online journal of personal experiences.

5. Use the power of data analytics

When it comes to digital marketing, data is king! By using Google Analytics data analysis tool, you can learn everything about your target audience – including their interests, behavior patterns and buying habits – which can help you create better content, targeting ads more accurately and making more informed decisions about budgeting for your campaigns. 

Google Analytics is one of the most popular tools for tracking website traffic, goals and conversions. It helps you understand your visitor behaviors, optimize your site, and make data-driven decisions. It tracks where visitors come from, what pages they visit, what devices they use, how long they stay on the site, and much more. Google Analytics helps you measure how people interact with your content and where they leave without making any interactions. You can then use this information to improve your website’s conversion rates. 

6. Promote your blog posts on social media platforms.

Social media is a key component of any business and marketing strategy. It is the most effective way to reach your target audience. But, it can be difficult to find the time and resources to manage social media accounts on Facebook, Instagram, Twitter, and LinkedIn for all of your brand, products, or/and services. At Peel Digital Consulting, we can help you to know how your competitors generate engagement and understand what type of content performs better in your niche.

7. Host contests and giveaways

Hosting contests and giveaways on social platforms is an excellent way to engage with potential customers and promote your brand or product. Make sure the prizes are relevant to your target audience and that the contest is easy to enter.

8. Use digital advertising

Paid advertising is one of the most effective ways to reach potential customers on digital platforms. You can use paid ads to target specific demographics, interests, and even locations. Digital advertising can be very effective in promoting your brand or product if done correctly. It’s also an effective way to track results and measure Return On Investment (ROI).




If you are thinking how you could handle your digital marketing strategy, your SEO, your social marketing and other avenues, we can help you, schedule a free consultation today!