Importance of Developing a Digital Marketing Strategy


With how easy the Internet has become to use lately, a digital marketing plan is an essential tool for your business in Colorado. Why? If your business doesn’t have a strategic digital plan aligned with your business plan, you could be losing out to competitors. Online marketing has always been about connecting you with your audience at the right place and at the right time, which means you need to meet them where they are.

Developing a digital marketing plan will help you identify what makes your business unique and get your message out to your audiences through a variety of digital channels (Google Ads, Microsoft Ads, Amazon Ads, social media ads such as Facebook and Instagram Ads, LinkedIn Ads, Pinterest Ads, TikTok Ads, Reddit Ads, …).

In this blog, we have listed a few essential questions about digital marketing which could guide you for your business plan and identify your goals.


What is Digital Marketing?


Digital Marketing, also called online marketing, regroups all of your online marketing efforts. Using different digital channels such as Google search, social media, email, and your website; you are connecting in real-time with your current and prospective customers. We are always recommending the best channels to use, and could help reach your main goals.


How do I start with a Digital Marketing Strategy?


First, starting your digital marketing strategy should be as simple as deciding why you want to do it, what you want to achieve, how you’re going to accomplish this, what you expect to happen, and when and how you’ll measure your success.

Following this list of essential questions will help you to get organize your thoughts for your marketing strategy plan:

  • Identify your company’s revenue goals for the year.
  • Determine how many leads you will need to reach your goals.
  • What has worked/hasn’t worked in the past?
  • Do you really know what your brand stands for?
  • How much do you know about your audience? What are your target audience challenges and pain points?
  • What were the key accomplishments last year?
  • Who are your key competitors?


Can Digital Marketing improve your conversion rate and the quality of your leads?


With digital marketing, you will be able to measure the effectiveness of each of your campaigns. Continuously refining and testing different methods will improve your conversion rate. Also, digital marketing services provide an opportunity for every business to target a specific audience that will yield higher quality leads that are more likely to convert into customers. Connecting your business with the most valuable leads will directly improve your conversion rate.




As a professional online marketer, collaborating with you as an extension of your team will bring success to your business. So if you need help and looking to promote your Colorado business or anywhere nationwide? Let’s talk about your business goals today and accelerate your results. Schedule your free consultation today!